The Web 2.0 entrepreneurs are always aware of new strategies to sell more, but maybe now the methods used previously, and that generated huge amounts of money on e-commerce transactions, and fail to cause the desired impact.
Today with the rise of social media and new tools to better market a product, there are new more efficient alternative to a sale. This is demonstrated by a study published by Acquisa and developed by Bitkom high-tech company, where he disclosed the recommendations of products through online stores by customers themselves and through social networks.
In figures, one in four Internet users (34%) are encouraged to buy by the recommendations of other customers of an online store, and the same percentage also done using discount vouchers. About 19% trust recommendations from friends and acquaintances in social networks. In conclusion we could say that the personal recommendations of products also play a more effective than conventional advertising, both online and offline, so that social networks become a weapon of greater significance to advertisers.
In this study, and 56% made a purchase motivated by online advertising. Those who are influenced more by these campaigns are young people between 14 and 29 years constitute 67%. Users over 65 are the people who show more timidly and only one in four (27%) are convinced by online advertising.
The effectiveness is lower in the pop-ups (4%), video advertising (6%) and banners (8%). 12% is still influenced by the classic advertising via email, by 11% reacts to the small ads and recommendations on blogs, while 10% of Internet users prefer to use private pages.
After reading this you will have understood that social networks are more important than you thought or you will have confirmed their enormous role in the development of electronic commerce. You’re probably using some of the advertising strategies mentioned in lines behind, but perhaps it is time to improve.
Over the years, everyone has come to rely on their computers more and more, which means choosing promotional IT equipment could be one of the best ways to market your brand to potential customers.
With a variety of different technological products available, from promotional flash drives to mousemats, it is worthwhile thinking about who you are marketing to and which items are likely to be used most regularly – and therefore boost your sales!
Office computer accessories
You might be unaware of how many different types of promotional IT products are available, so spend time carefully considering which accessory to go for – this could make all the difference between effective advertising and not having any sales results at all.
If you think your biggest market will be office workers, consider what products staff members who use their computers all day long are going to find more useful. Think about what you would like to make your working day run smoother, if you were in their shoes.
Probably one of the most practical types of office equipment you could invest in is flash drives.
Nowadays, more and more people have to work between offices or take their work home, in which case USB sticks are incredibly handy, as you don’t have to worry about saving documents on different computers.
Just think of the time your customers will save not having to make sure they have all the work they need wherever they travel!
Indeed, 45 per cent of Brits said they would most like to receive a USB stick if they were given a promotional item, according to a survey by the British Promotional Merchandise Association (BPMA).
This was a more favourable choice than pens, mugs and electrical items, proving how popular flash drives have become in recent years.
These devices are so useful to workers’ everyday lives that BPMA figures show that out of all the promotional products received by the survey respondents, 15 per cent of them kept their USB sticks for the longest period of time. This means you can be confident that your brand will regularly be seen by recipients for months to come.
Home computer equipment
USB drives aren’t just useful for the office, and if you live in a busy household, you’re bound to appreciate the benefits of having a USB at home.
As you can carry them in your pocket, you are able to switch between different computers in your home while still having all the documents you need at your fingertips.
When choosing a design for printed USBs for your organisation, pick one that will most appeal to your market – busy mums will no doubt appreciate ones with a keyring attachment, so they can pop it into their handbag wherever they go.
Similarly, flash drives with a sliding cap are useful as the memory stick can remain protected in laptop bags or purses without people worrying about losing the casing or damaging the USB connector.
You can also choose one that really encompasses your company’s image and audience – you might wish to pick sleek simple designs if you’re a commercial business, while media firms or retail organisations might prefer funny, colourful ones to appeal to the wider market.
If you’ve had promotional flash drives that left a lasting impression, why not leave us a comment and let us know about them?
When searching for promotional items that simply do the job they are intended to do, consider branded USB. Few items have the power to spread the word about your business, service, cause, or group in such a fast and effective manner. The reason for this is simple. Nearly all people now use a computer on a daily basis, and the need for portable memory presents itself quite often.
Portability is key when considering promotional items. An item that will only be used in a limited number of spaces will not be able to deliver the return on investment that you desire. Flash drives can be used in homes, offices, coffee shops, or anywhere there is a computer. The immense popularity of laptops helps to increase the potential exposure even more. It should not be hard to imagine all of the possibilities.
What branded USB also offers is a method of connecting with potential clients and customers on a more personal level. Unlike promo items that once handed out deliver no additional information, these devices can hold information about your business that can be viewed once the device is put to use. Presentations, videos, music, PDF files and more can be placed onto the device prior to distribution. Doing so will ensure that you have yet another chance to make a strong impression on those who receive these items.
Once you’ve found your niche market where you build your information product business, the next step is to start thinking in the first information product that will create. This is simpler than it seems, you only need to investigate it in the right places to find the answers you need.
When you create your info product you should always keep in mind your ideal client. You empathize with them and put in place and situation. Realize what their problems, frustrations, desires and aspirations. If you can actually get in the place of your prospects, you are in a position favored when selling your products.
Affiliate Program. – When you own your own infoproducto, you are free to do almost anything with it. One way potentially lucrative is the creation of an affiliate program. An affiliate program allows hundreds or even thousands of affiliates promoting your product information.
Make sure the infoproducto contains information of value and quality; if not a good affiliates do not recommend it. Only a few strong affiliates to promote your product, you can make money very fast.
A good infoproducto that members are hungry to promote can take your time. You could spend the valuable time creating more products. Let members make the promotion and marketing.