The Web 2.0 entrepreneurs are always aware of new strategies to sell more, but maybe now the methods used previously, and that generated huge amounts of money on e-commerce transactions, and fail to cause the desired impact.
Today with the rise of social media and new tools to better market a product, there are new more efficient alternative to a sale. This is demonstrated by a study published by Acquisa and developed by Bitkom high-tech company, where he disclosed the recommendations of products through online stores by customers themselves and through social networks.
In figures, one in four Internet users (34%) are encouraged to buy by the recommendations of other customers of an online store, and the same percentage also done using discount vouchers. About 19% trust recommendations from friends and acquaintances in social networks. In conclusion we could say that the personal recommendations of products also play a more effective than conventional advertising, both online and offline, so that social networks become a weapon of greater significance to advertisers.
In this study, and 56% made a purchase motivated by online advertising. Those who are influenced more by these campaigns are young people between 14 and 29 years constitute 67%. Users over 65 are the people who show more timidly and only one in four (27%) are convinced by online advertising.
The effectiveness is lower in the pop-ups (4%), video advertising (6%) and banners (8%). 12% is still influenced by the classic advertising via email, by 11% reacts to the small ads and recommendations on blogs, while 10% of Internet users prefer to use private pages.
After reading this you will have understood that social networks are more important than you thought or you will have confirmed their enormous role in the development of electronic commerce. You’re probably using some of the advertising strategies mentioned in lines behind, but perhaps it is time to improve.
IBM announced a definitive agreement to acquire Green Hat, a leading provider of software solutions that help prove in cloud computing environments, the quality of applications before its release. Financial details of the transaction were not disclosed. Once the acquisition closes, Green Hat solutions will be integrated in the supply of IBM Rational software.
According to recent industry reports, software testing represent over 50% of the total costs of development and test teams often lose over 30% of their time managing the complexity of the environment creates test.1 Green Hat a virtual environment that simulates a wide range of elements of the technological infrastructure, without limitation hardware or software services. This environment of continuous testing, enabling developers and quality professionals, software testing earlier and more frequently throughout the life cycle of development.
Green Hat, founded in 1996, is headquartered in the cities of London (England) and Wilmington (Delaware, USA). Green Hat helps customers improve the quality of software applications allowing developers to take advantage of computing technologies in the cloud for testing software applications prior to delivery. Traditionally, simulation testing of a software program, a development team must build a real test lab consists of hardware and software. This process is time consuming and labor, has been complicated by the short cycle of development needed to compete in rapidly expanding markets, such as smart phones and tablets. Using the Green Hat solutions, you can configure a virtual test environment in minutes instead of weeks, at a fraction of cost.
“This acquisition extends IBM’s leadership in driving business agility and quality of software changing the way companies can manage the software development cost, the test cycle time and risk,” said Krista Kloeckner, General Manager of IBM Rational. “Together, we offer the most comprehensive solution available today for fast development and testing of software, with flexible options such as the cloud. The application virtualization capabilities of Green Hat help our clients accelerate delivery of business-critical software. “
It is very common in marketing to make generalizations about groups of people to create effective advertising. But with all the actions to promote equality between men and women, the line between what is appropriate or not in making gender generalizations, it is quite diffuse.
It is common to see ads targeted carriers mainly women, while sports cars are directed more to men. It may be somewhat sexist, but since then answer a demographic reality, is that men buy more sports than women. It is no accident that most cleaning ads are directed primarily at women, but increasingly there are more men in charge of household chores. And while many might be questionable for this portrait of men and women, it makes sense for advertisers.
Segmentation by gender advertising does not mean that the ads are sexist. Advertisers have to understand what the characteristics of your hearing are if you want to succeed. So it is no coincidence that the ads elude cleaning women, bearing in mind that many of them buy these products for their homes. The higher the percentage of women using a product rather is segmented advertising to women rather than men.
The TJ Maxx store achieved a great success by focusing his campaign on the emotion that women feel when they find a good deal. And while it is true that men also like offers for TJ Maxx, more women than men shopping in its stores, according to Rodney Moore published the article “He Said, She Said: Marketing to the Sexes”.
But advertisers also have to try to avoid extreme generalizations that can be seen as sexist. Although there are people who are into those stereotypes, it is best to seek other strategies to sell a product that used the old archetypes. Therefore, the boundaries for the gender-based marketing must be based on common sense and sound research. A good advertiser will pay attention to data on the preferences of your target consumer and be aware of who buys your product. In addition, focus groups for this type of advertising, before releasing to the public, may be a good option to avoid risks.
The CMO should make better use of data analysis and customer information to reach all segments of consumers. Now is the time to take the initiative to define the brand. This requires working with all departments of your organization. It’s complicated, and although many believe in this approach, some do pay lip service going.
New data on the basis of an online survey by Forrester, in which 54 marketing leaders called them voluntarily, responded that there are four aspects that should be focused on:
1. The centrality of the customer.
While 59% of CMOs say their CEO believes in the necessary centralization of the customer, only 33% had a high level of marketing staff responsible for all marketing activities within the company – the media, the mixture of products, service offerings, and sales training – for each major customer segment.
2. Synchronization of resources to customer needs.
One hundred sixty-five years of collecting have common objectives across the company, but only 43% of respondents said they coordinate and guide activities across channels and departments. The functional marketing still reigns as main objective of CMO, which limits their ability to promote broader strategic objectives.
3. The establishment of a unified customer view.
Still major gaps in knowledge of customers and only 20% of vendors have tools to measure and achieve success back to specific clients.
4. Differentiate the brand experience.
Making interaction and personalized offers. Companies fail to capitalize on the opportunity to provide a perfect relationship.
The first step goal for advertisers is to understand where is the model of the brand experience. It depends on the COM organized around consumer groups or segments, devoting a specific marketing plan and next steps for each, and identifying where to put resources to better meet customer needs. CMO should introduce tools to measure key performance indicators as part of customers or customer loyalty.
What differentiates a company is actively managing the interactions and a trained workforce, with the power offered by the brand experience inside and outside the company. The main thing is alignment around customers, the timing of the brand experience, development and use of information about the customer and delivering value visible. Most organizations do not perform uniformly.
There are many times that in popular discourse is no longer heard the expression “is just marketing” as something offensive or derogatory. It is used as a cliche to talk about the ultimate measure of government, the offer made by striking a large company or the signing of a player.
According to Conrado Martinez said Alcaraz, director of marketing at Informal D & B, blame the marketing concept that is slowly becoming popular wisdom is due to three main factors. The first is that people do not know what the marketing and communication confuse it with something. Furthermore, it has become a tagline very easy to use and which can be used as an expert in the subject when not actually know what he’s talking. And finally, also the industry itself is partly to blame, because instead of responding or explain what marketing really is, those working in this discipline often choose to keep silent.
But in this situation from time to time is to remember what the marketing to stop used incorrectly.
Marketing is a business discipline that involves the analysis of the environment, stakeholders, relationships and other factors in deciding and implementing the strategy of making available of a product or service to potential customers. The goal is to get the best results for the company’s short, medium and long term through the pursuit of greater benefit to customers and consumers.
In marketing not only care about the image of something, as they considered, but which come into play the 4 key aspects of marketing mix:
1. Product: define marketing the product portfolio of a company, features, how they should be and what needs must be met, differentiation, packaging, accessories, etc..
2. Price: need to analyze all the implications (costs, prices of competitors, substitutes, potential offers, etc.) To get the perfect price, which are the maximum that the customer would be willing to pay for being satisfied and the minimum required by the company to be profitable?
3. Distribution is based on distribution channels, agreements, prescribers and sellers, merchandising, etc. Is to facilitate access to the product to those who want to buy on a preferential basis and, if possible, at the expense of directly competitive products.
4. Promotion and communication: it involves all positioning strategies, brand, strengths, etc. That is, everything that serves to draw attention to the target audience about your product or service.
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