Now that you’ve had the opportunity to create your website and have the possibility of showing an audience large enough, it’s time to gradually help your website to excel in the competitive world of internet. To do this, there are a myriad of tools that will help you generate traffic to your site and thus make possible purchases visits.
One of the best ways you can help your website to stand out on the network is the use of tools for local businesses. Currently there are over 100 local online directories that can help in this great mission of positioning and, in most cases, you will find that you can do it for free.
If you’re not clear what is a local directory will help you with a very simple example. Surely you’ve checked the phone book yellow pages. This popular directory in which you can find almost any type of establishment of goods or services in your area. Local directories on the Internet work the same way. A person can search for a product or service in your area and so find your site. It is important that you provide as much information as possible in order to provide a level of accuracy that is pleasing to users.
Below are just some of the most important recommendations for getting the most out of local directories on the Internet:
- Provide as much information. Local directories on the Internet are small forms must be filled with the information in your business. If possible try to fill all fields for a complete listing.
- Use the address of your website. We recommend using local directories online that allow you to add the URL of your website so that users can go to your site to see the list.
- Use images. The use of images provided a list makes it more attractive. You can include pictures of your products or services on your list. Not all sites allow you to do, but if you have the opportunity, take advantage of it!
- Create an account on Google Places. To achieve gain greater exposure to the thousands of Internet users, Google provides a tool that lets you create your listing on Google for free. Create an account in Google Places is quite simple and will help your site gain visibility.
It is worth mentioning that local online directories are not the only tool that exists for local businesses, but it certainly is a great start to start generating traffic to your website through local search.
During a meeting held by the company CIDU Enconexo in Barcelona, ??have been released the data and findings from a new study through which, we analyzed the picture and current status of the ‘community managers’ in business.
The study, which involved a total of 75 social networking experts, shows that 62% of ‘community managers’ do not feel valued by the companies they work for. The data also reveals that 34% of these ‘community managers’ are self-employed, 20% work for others and 15% is raised to become ‘freelance’.
Francesca Gomez, material experts and independent consultant, revealed during the meeting that his opinion, it is understandable that these professionals feel misunderstood and misplaced in the enterprise organizational rigid, as is often “one-man band under pressure to reinvent themselves professionally every few months and also bear the professional risk of introducing innovations in business processes. ”
Gomez stated that “under the name used to refer to professionals ‘community manager’, are grouped different professional backgrounds related to communication and online marketing have to have a remarkable set of digital skills and have some knowledge of many subjects ”.
These conclusions agree fully with an insight on the recently profundidaba Andrés Toledo, CEO of Premarketing, and strongly made it clear the figure of these professionals stating categorically that “The Community Management is a computer not on salary, it represents and acts on result of the objectives and values ??of the brand.”
Adriana Frieda, reputation consulting ‘on line’ in Enconexo, a network of experts in reputation management, and referred also highlighted the increasingly important figure of the ‘community manager’ as “the voice, eyes and ears of a brand on line, as a representative, listen to what they say about it, responds to his name and provokes discussion of interest. ”
Frieda highlighted the importance for companies to take this opportunity to interact in the media and social networks. So, “the first thing they should do the companies that are considering entering the social networking is to listen, to invest in learning more about where to go and define a strategy consistent with your brand.”
Once these issues and strategic objectives, the figure of ‘community manager’ appears as the most important part of this process and to develop an efficient management of the actions taken or initiated through the media and social networks. Understood this, companies should begin to appreciate even more the new generation of professionals that necessarily there “that provide resources and means to have a brand presence that it deserves.”