During a meeting held by the company CIDU Enconexo in Barcelona, ??have been released the data and findings from a new study through which, we analyzed the picture and current status of the ‘community managers’ in business.
The study, which involved a total of 75 social networking experts, shows that 62% of ‘community managers’ do not feel valued by the companies they work for. The data also reveals that 34% of these ‘community managers’ are self-employed, 20% work for others and 15% is raised to become ‘freelance’.
Francesca Gomez, material experts and independent consultant, revealed during the meeting that his opinion, it is understandable that these professionals feel misunderstood and misplaced in the enterprise organizational rigid, as is often “one-man band under pressure to reinvent themselves professionally every few months and also bear the professional risk of introducing innovations in business processes. ”
Gomez stated that “under the name used to refer to professionals ‘community manager’, are grouped different professional backgrounds related to communication and online marketing have to have a remarkable set of digital skills and have some knowledge of many subjects ”.
These conclusions agree fully with an insight on the recently profundidaba Andrés Toledo, CEO of Premarketing, and strongly made it clear the figure of these professionals stating categorically that “The Community Management is a computer not on salary, it represents and acts on result of the objectives and values ??of the brand.”
Adriana Frieda, reputation consulting ‘on line’ in Enconexo, a network of experts in reputation management, and referred also highlighted the increasingly important figure of the ‘community manager’ as “the voice, eyes and ears of a brand on line, as a representative, listen to what they say about it, responds to his name and provokes discussion of interest. ”
Frieda highlighted the importance for companies to take this opportunity to interact in the media and social networks. So, “the first thing they should do the companies that are considering entering the social networking is to listen, to invest in learning more about where to go and define a strategy consistent with your brand.”
Once these issues and strategic objectives, the figure of ‘community manager’ appears as the most important part of this process and to develop an efficient management of the actions taken or initiated through the media and social networks. Understood this, companies should begin to appreciate even more the new generation of professionals that necessarily there “that provide resources and means to have a brand presence that it deserves.”