The general perception that exists in the world of the entrepreneur is to start any business, it is primarily necessary to have a significant amount of money to start a successful business venture. But many entrepreneurs experience raises the opposite, that is, successful entrepreneurs often start with amounts of money that can be considered as insufficient and despite this supposed handicap, have had successful ventures in the medium and long term and that are outstanding its ability to settle in the market.
There are many examples of companies that started with a meager capital that are currently profitable and successful. But not everything is hunky-dory, and there are also examples to the contrary, with ventures that started with heavy investment in the short term but were a failure.
Above, the entrepreneur should give pause to the fact that success does not necessarily have a willing to invest capital or lack of it, but passes by the side of the entrepreneur’s ability to exploit market opportunities.
The various examples in the market, we show that the entrepreneur simply needs to have a good idea, along with being in the right place at the right time to develop it. While not denying that an initial capital can help the company take off, but if there is a root idea or the ability to observe the environment, any investment can fail hopelessly.
Therefore it is necessary for the entrepreneur who may know very well the market where you plan to develop investment, know who the competitors, as well as be clear about the strengths and weaknesses inherent in such competition. All this analysis prior to beginning an adventure as an entrepreneur, investment helps being placed in motion can be well used in the venture. That’s why we have not enough money to start a business but you need to have clear ideas and the stage at which to develop investment.
Finally, mention that the fact of being an entrepreneur means taking a risk of failing in the attempt, but the entrepreneur must be persistent, tenacious and open to ideas and those with capital can generate a successful business.
The SME sector is real engine of the economy. They are almost 700,000 companies, employing almost 6M of people, making it the largest employer in Argentina. The slogan is to discover how, from every place, space or location, you can bet to maintain and further enhance the development of this vital economic sector of our heritage.
From the computer field, the key to grow them is to adopt “good use of technology” providing a permanent technological support, quality premium and national origin in-depth knowledge tastes, shapes and preferences of Argentine entrepreneurs
The most important contribution that can deliver a technology solution that you choose an SME to run your business is, undoubtedly, the best use of technology. An easy to use technology is leading and managing complex computer systems over which tend to be more sophisticated, where implemented and maintained at a timely manner is a growing challenge.
While SMEs tend to be conservative when choosing a technology provider and now market the wide range of software, a flexible parameterization of ERP and permanent drop in hardware prices, poses for SMEs a situation not unlike the of large companies.
Become producers of 39% of the total GDP of the country, SMEs are growth and promising horizon to generate new business and expand activities. In that sense, who can provide solutions for and, above all, created to your needs (companies with between 5 and 300 seats) enhance the use of technology because they can concentrate their operations to perform its core, leaving the experts technological optimization, as suggested by the work outsourced ASP model (Application Service Provider) or so in vogue today, “Cloud Computing”
With this style architecture, SMEs are unconcerned of the support, maintenance and upgrading of systems and technologies in use. Thus, they can redirect their resources and not lose sight of the focus of your business. Undoubtedly, ASP mode is presented as the best option to optimize their costs by accessing a comprehensive technology solution and develop an economy of scale that provides access to the best technology.
In a context in which SMEs Argentine exports doubled between 2000 and 2010, to incorporate this style of paradigms in their daily operations, companies have great tools at their disposal to improve their performance through improving the quality of their decisions based on more complete and systematic information available on-line with business processes. In this sense, the concept of ASP enables companies to use technology to streamline the business focus and accelerate growth instead of reacting to technological change in fear of being left behind.
In short, SMEs are a source of innovation, stability and steady growth. The sheer number of specific requirements that are detected, together with a real vocation to solve real problems, has to know that the key is always “listening”, always seeking the best equation between vision benefit cost in the functional and technological. Good use of technology innovation is a constant applied horizontal for easy access to the immediate resolution of problems to be much more predictable as suppliers, helping to create stability and growth beyond economic downturns, political or market situation specific.
The technology is about to make a qualitative leap in corporate, social networks will be intelligently exploited by companies, and will be considered as the factor of change for a new definition of productive enterprises.
The sensation is perceived in the dermis of this market is that with reference to social networks and corporations are at a stage similar to 1995 where the email was just starting to glimpse the strategic importance of this tool to improve communication between professionals.
Not many companies have begun to think of social partnership as a tool, and like with the advent of e-mail, you must work hard to establish standards to measure productivity and identify factors of change in real time.
It is not an easy task and the business will not allow dual opportunity to test, and retest errs, companies will rely decisively on specialists who advise them.
When I refer to specialists, I do not mean advertising agencies, I mean real experts who know how to decode the DNA of internet, now is not enough to dominate rich internet applications or to generate an API.
The traditional concept of an advertising agency has died and in 2012 his body to be cooled very quickly, you no longer needs an intermediary between a corporation and the user to send a message to the latter. Now go straight and receive feedback on an ongoing basis.
2012 is going to show a higher order on enterprise resource planning, mainly in what concerns access to mobile devices.
We will see that the mobile world integrates ERP and ERP will see that the evolution and control not only the actions, the interactions, this is going to pay even more the new theory of social enterprise and productivity, reduce business cycles, not because are shorter, but rather will be faster.
2012 We will show users becoming more selective, the user will select only the best, and the opinion of other users will be crucial to realize when an operation, the company that n is ready to handle this is going to lose a lot ground in the competitive field and unless it could mutate his philosophy will perish.
Companies will seek to improve productivity by delivering greater functionality in a single application that allows organizations to do more with a single data source. (If you believe that the purchase of Endear by Oracle to manage unstructured data or the rumor of a corporate social network for Oracle is a chance, business really soon change, because not understanding the game).
Precisely unstructured data management will be another milestone in the last year the Mayan calendar, the increasingly large volumes of data and the need for real-time results with business intelligence or required if a new vision of both the architecture business, and the system architecture.
Jog your memory, nothing is coincidence, Microsoft bought Fast, Oracle made Endear and Lucerne has become a tool star in the world of open source, I personally know a software factory specialized in Lucerne, the world will be a niche semantic name own in 2012.
Companies will require information to hear what the web says about your brand a country or a continent, it is logical that professionals specialize in these issues so difficult practical solution.
The capital in 2012 will respond to the crisis, going human talent to technology investments will be concentrated on obtaining the same results with predictive and intelligent systems that require less labor.
If we consider the knowledge economy is a living system that will survive the best fit and not the strongest, will paradoxically multiply opportunities.
We will develop the self-learning capabilities by acquiring software and global networks that meet a specific need, which allows users to survive in this environment, is of vital importance.
Follow closely the code generation software, its ability to deploy applications at short times implausible, combined with a new concept of business vision, will mutate the flow of money into these technologies. It will be the year of the “frameworks” of development.
I have no doubt that the stars of the end of the world will be the data capture devices, the evolution of identity certificates will allow us to dream with applications and services that were far short of crazy by the degree of uncertainty they offered.
At this point the most discerning reader may think I’m forgetting the cloud, but not true.
The Cloud is just “vaporware” as mobile devices cannot deliver real 4G and technological pragmatism will require higher safety standards, which not only give the feeling of safety, reliability will also require this.
Maybe we can talk 2013 predictions with greater strength of the cloud, do not say it’s not going to evolve in 2012, but not central, there are things that will impact more on the business.
During a meeting held by the company CIDU Enconexo in Barcelona, ??have been released the data and findings from a new study through which, we analyzed the picture and current status of the ‘community managers’ in business.
The study, which involved a total of 75 social networking experts, shows that 62% of ‘community managers’ do not feel valued by the companies they work for. The data also reveals that 34% of these ‘community managers’ are self-employed, 20% work for others and 15% is raised to become ‘freelance’.
Francesca Gomez, material experts and independent consultant, revealed during the meeting that his opinion, it is understandable that these professionals feel misunderstood and misplaced in the enterprise organizational rigid, as is often “one-man band under pressure to reinvent themselves professionally every few months and also bear the professional risk of introducing innovations in business processes. ”
Gomez stated that “under the name used to refer to professionals ‘community manager’, are grouped different professional backgrounds related to communication and online marketing have to have a remarkable set of digital skills and have some knowledge of many subjects ”.
These conclusions agree fully with an insight on the recently profundidaba Andrés Toledo, CEO of Premarketing, and strongly made it clear the figure of these professionals stating categorically that “The Community Management is a computer not on salary, it represents and acts on result of the objectives and values ??of the brand.”
Adriana Frieda, reputation consulting ‘on line’ in Enconexo, a network of experts in reputation management, and referred also highlighted the increasingly important figure of the ‘community manager’ as “the voice, eyes and ears of a brand on line, as a representative, listen to what they say about it, responds to his name and provokes discussion of interest. ”
Frieda highlighted the importance for companies to take this opportunity to interact in the media and social networks. So, “the first thing they should do the companies that are considering entering the social networking is to listen, to invest in learning more about where to go and define a strategy consistent with your brand.”
Once these issues and strategic objectives, the figure of ‘community manager’ appears as the most important part of this process and to develop an efficient management of the actions taken or initiated through the media and social networks. Understood this, companies should begin to appreciate even more the new generation of professionals that necessarily there “that provide resources and means to have a brand presence that it deserves.”