There are many times that in popular discourse is no longer heard the expression “is just marketing” as something offensive or derogatory. It is used as a cliche to talk about the ultimate measure of government, the offer made by striking a large company or the signing of a player.
According to Conrado Martinez said Alcaraz, director of marketing at Informal D & B, blame the marketing concept that is slowly becoming popular wisdom is due to three main factors. The first is that people do not know what the marketing and communication confuse it with something. Furthermore, it has become a tagline very easy to use and which can be used as an expert in the subject when not actually know what he’s talking. And finally, also the industry itself is partly to blame, because instead of responding or explain what marketing really is, those working in this discipline often choose to keep silent.
But in this situation from time to time is to remember what the marketing to stop used incorrectly.
Marketing is a business discipline that involves the analysis of the environment, stakeholders, relationships and other factors in deciding and implementing the strategy of making available of a product or service to potential customers. The goal is to get the best results for the company’s short, medium and long term through the pursuit of greater benefit to customers and consumers.
In marketing not only care about the image of something, as they considered, but which come into play the 4 key aspects of marketing mix:
1. Product: define marketing the product portfolio of a company, features, how they should be and what needs must be met, differentiation, packaging, accessories, etc..
2. Price: need to analyze all the implications (costs, prices of competitors, substitutes, potential offers, etc.) To get the perfect price, which are the maximum that the customer would be willing to pay for being satisfied and the minimum required by the company to be profitable?
3. Distribution is based on distribution channels, agreements, prescribers and sellers, merchandising, etc. Is to facilitate access to the product to those who want to buy on a preferential basis and, if possible, at the expense of directly competitive products.
4. Promotion and communication: it involves all positioning strategies, brand, strengths, etc. That is, everything that serves to draw attention to the target audience about your product or service.