Most Successful Advertising Strategies In Online Marketing
The Web 2.0 entrepreneurs are always aware of new strategies to sell more, but maybe now the methods used previously, and that generated huge amounts of money on e-commerce transactions, and fail to cause the desired impact.
Today with the rise of social media and new tools to better market a product, there are new more efficient alternative to a sale. This is demonstrated by a study published by Acquisa and developed by Bitkom high-tech company, where he disclosed the recommendations of products through online stores by customers themselves and through social networks.
In figures, one in four Internet users (34%) are encouraged to buy by the recommendations of other customers of an online store, and the same percentage also done using discount vouchers. About 19% trust recommendations from friends and acquaintances in social networks. In conclusion we could say that the personal recommendations of products also play a more effective than conventional advertising, both online and offline, so that social networks become a weapon of greater significance to advertisers.
In this study, and 56% made a purchase motivated by online advertising. Those who are influenced more by these campaigns are young people between 14 and 29 years constitute 67%. Users over 65 are the people who show more timidly and only one in four (27%) are convinced by online advertising.
The effectiveness is lower in the pop-ups (4%), video advertising (6%) and banners (8%). 12% is still influenced by the classic advertising via email, by 11% reacts to the small ads and recommendations on blogs, while 10% of Internet users prefer to use private pages.
After reading this you will have understood that social networks are more important than you thought or you will have confirmed their enormous role in the development of electronic commerce. You’re probably using some of the advertising strategies mentioned in lines behind, but perhaps it is time to improve.
8 Tips to Not Fail the Social Network Marketing
The marketing for social networking trend will again in 2012. Here are some tips for those companies wishing to enter the universe of social media to marketing strategies in the coming year.
1. Integration of marketing in social networking online and offline marketing mix: it is possible to combine customer relationship management and social networks moving part of customer services to social networks. Besides promoting social networks or activities have numerous possibilities.
2. Relevant content is king, not only in marketing but even online social networks. Only interesting content spread easily.
3. Turn your fans and followers on brand ambassadors: it is not important but the number of fans to talk about the brand and recommend it. We must identify the most active fans and find out which audiences have access to them who want to get messages to disseminate.
4. Measuring Success with Social Media Monitoring: It is a myth that social networks cannot be monitored because there is a multitude of tools for this purpose. It is best to reduce it to two or three aspects as the number of tweets about a certain topic or how many hits has the website of the company.
5. Use social networks to Business-Networking: You have to use social networks to care and create new contacts.
6. Marketing social networking in all relevant channels: Besides being present must be active in these channels and this is only achieved with a strategy.
7. More social interaction and less direct: the most important social network marketing is that you lose sight of the social aspect. You have to answer questions and give advice when necessary to ensure customer confidence.
8. Advertising in social networks: the social network advertising will grow to 3360 billion dollars in 2013 according to estimates.