Reviewing dozens of programs of study courses or technical degree in marketing terms of human relations is practically nonexistent, except a few exceptions.
In general, seeks the formation of a technician who is able to make deep, more or less, market analysis, products, customers, economic values??, distribution, etc. – There is much emphasis on quantitative aspects.
Based on my long experience in marketing and their actual implementation in companies, I have concluded that it is very important domain knowledge of education, sociology and psychology applicable to situations that occur in groups, companies and organizations .
It is essential, therefore, analyze the form taken by human relationships in that organization, small or large, to ensure that positive thinking is a dominant factor.
That is why I have over 30 years of use of transactional analysis in education, social and organizational.
The most common mistake is to develop a business plan or marketing as they are ignoring human relations within the company and then Interto its application in the business or enterprise. It’s like designing a system of electrical connections, install, connect, then go up the main switch and “eureka” everything works fine. The truth is, there will always be some failure in the case of a business plan or marketing or strategy will most likely not get the expected results in the project. Remember Murphy’s Law: Briefly says if something can fail fail.
If the “internal environment” is not positive there will be serious difficulties when putting into execution of any plan. If the style of internal communications and human relations correlative model are not properly targeted to achieve common results to all team members or staff, and in turn coordinated and compatible with the company, you can not expect the “customer” is adequate.
Is to develop this line of thought I have decided to incorporate my television, in videos and on my websites, new issues relating to human resource development and personal growth.