The Web 2.0 entrepreneurs are always aware of new strategies to sell more, but maybe now the methods used previously, and that generated huge amounts of money on e-commerce transactions, and fail to cause the desired impact.
Today with the rise of social media and new tools to better market a product, there are new more efficient alternative to a sale. This is demonstrated by a study published by Acquisa and developed by Bitkom high-tech company, where he disclosed the recommendations of products through online stores by customers themselves and through social networks.
In figures, one in four Internet users (34%) are encouraged to buy by the recommendations of other customers of an online store, and the same percentage also done using discount vouchers. About 19% trust recommendations from friends and acquaintances in social networks. In conclusion we could say that the personal recommendations of products also play a more effective than conventional advertising, both online and offline, so that social networks become a weapon of greater significance to advertisers.
In this study, and 56% made a purchase motivated by online advertising. Those who are influenced more by these campaigns are young people between 14 and 29 years constitute 67%. Users over 65 are the people who show more timidly and only one in four (27%) are convinced by online advertising.
The effectiveness is lower in the pop-ups (4%), video advertising (6%) and banners (8%). 12% is still influenced by the classic advertising via email, by 11% reacts to the small ads and recommendations on blogs, while 10% of Internet users prefer to use private pages.
After reading this you will have understood that social networks are more important than you thought or you will have confirmed their enormous role in the development of electronic commerce. You’re probably using some of the advertising strategies mentioned in lines behind, but perhaps it is time to improve.
As a result of this growth in the use of Internet marketing tools and methods, there is also an exponential growth in the number of persons providing such services. People have started their own marketing websites on the Internet so they can provide services and earn some money. They try to learn the tricks on how to increase traffic to their websites and get more people so they can earn more money for Internet marketing companies. Many times, they also take the online course for optimizing PPC or have the help of PPC experts so they can offer the best services to its customers. After all, is the quality of its services to get more business and therefore more money?
There are some online training programs for PPC experts can register and learn about traffic building techniques that will help you gain an advantage. There are also some success stories published on the Internet that can help you learn about PPC optimization tips and techniques. There are some step by step guides that can guide you to be more flexible and accessible to customers once they have acquired customers. You can also go through some online information resources of business to increase their knowledge and implement some of the suggestions listed in resources.
One of the important things you need to take into account to be able to maintain and succeed in online marketing business is to have a website that runs smoothly and keep your customers happy. The content of your website should be informative and impressive use of language, along with the best right keywords so that more people visit your website. The presentation of content is another aspect of internet marketing you need to care for. You can use some online programs available to optimize your website and increase your efficiency so you can improve the user experience. If users are happy, the more likely they are to return to your website and give you more number of visitors and more business.
A few months ago Carried Ignacio, general manager of MercadoLibre Colombia, wrote airport which said that the country represents 1% of electronic commerce in the world and growing at rates above 30% annually. According Carried, the penetration of e-commerce in the country is the growth of categories such as computers, cell phones, accessories and digital content.
In order to promote online transactions and accelerate this growth, the Colombian Chamber of Electronic Commerce (CCCE), the Colombian Society of Engineers (SCI) and Anadem promoted the First Seminar on Electronic Commerce was held today at of SCI in Bogota.
In it, Colombian entrepreneurs and businessmen could tell their story about Internet business, online marketing and electronic payments. ”The way we do business is changing. In fact, I would say he is not willing to consider the Internet as a means to expand their businesses; you’re missing a huge opportunity, “said Victoria Vivisects, executive director of the CCCE.
According to the CCCE, with the realization of this type of event is to disseminate and promote the use and development of new information technologies applied to electronic commerce and business.
The seminar was attended by representatives from business experts as MercadoLibre, Success, ACH Colombia, and PagosOnline Incocrédito. Among the themes developed during the event highlighted the evolution of the Internet and e-commerce in Colombia, the region and the world, with ROI in Internet markets, payments and fraud.
Following this seminar and other initiatives, in addition to the arrival of some large-commerce in Colombia, we are planning some content ENTER.CO useful for both end users and businesses. What issues you think we should try?
A report by well-targeted online marketing is a tool that complements our SWOT and helps us identify improvement factors to develop our project.
The presentation of a neat and attractive, using a scoring system, scores given to different areas of a website related to online marketing, helping to improve the Internet presence.
With the help of this report any responsible for a website can make a clear idea of ??the relevance of your site in Google and get helpful tips to improve.
When recruiting new customers is a great help for the Online Marketing Report makes clear quickly what your current situation and what products could benefit to the customer.